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When you see an advertisement that interests you, ask yourself these basic questions:
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Does the ad appeal to your emotions? Look beyond its particular appeal to you to discover what it is really saying, instead of what you think it is saying about the product or service. |
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What are the special features of the product? |
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Are these features really necessary to you? |
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| As you read, listen to or watch the advertisements: |
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Be aware of fraud and deception in the ad. |
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Be alert to ads that are misleading (those that make unreasonable claims about the product of the service). |
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Read the fine print or listen carefully. |
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| Deciding to spend your money |
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Do I really need this item? |
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Is it worth the time I spend making the money to pay for it? |
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Is there a better use for my money right now? |
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| Deciding on which item to buy |
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What level of quality do I want -- low, medium or high? |
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How much can I afford? |
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Should I wait until there is a sale on the item I want? |
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Should I choose an item with a well-known name, even if it costs more? |
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Do I know anyone who already owns this type of item? |
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Is there a warranty and/or service contract on the item? If so, is it comparable to warranties and service contracts on similar items? |
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What do consumer magazines say about the type of item I am thinking about buying? |
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